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雪碧宣布永久放弃标志性绿瓶是怎么回事,关于雪碧宣布永久放弃标志性绿瓶子的新消息。

2023-03-14 来源:你乐谷
通过60很多年的发展,雪碧将舍弃其标志性的翠绿色瓶子外包装
,取而代之的是更为环保
的全透明器皿。从周一逐渐开始,这类香草味碳酸饮料也将获得更新的标示和产品包装设计
,但其熟悉的绿宝石色彩仍将于标识上使用。

雪碧宣布永久放弃标志性绿瓶是怎么回事,关于雪碧宣布永久放弃标志性绿瓶子的新消息。


目前的瓶子带有绿色的聚对苯二甲酸乙二醇酯(PET),这种物质一般只被回收到一次性用品中,而非别的瓶子。
R3CYCLE的CEOJulian Ochoa在周三的一份声明中说:“当被回收时,透明色PET雪碧瓶可以被再次做成(新)瓶子,有利于促进塑料的绿色经济。”
雪碧在一些国际市场已经从绿瓶改用全透明塑料瓶等,特殊的口味,如大樱桃和低糖,仅用全透明塑料。它已经用一个30秒的广告宣传来宣传这一转变,广告的主角是NBA球员霍华德·爱德华兹和特雷·杨。

雪碧宣布永久放弃标志性绿瓶是怎么回事,关于雪碧宣布永久放弃标志性绿瓶子的新消息。


雪碧的总公司可口可乐周三也公布,瓶装水品牌Dasani将采用100%回收的PET塑料。依据公示,这一举动将比2019年使用的塑料废弃物降低2000万磅。
据CNN报导,别的应用绿瓶的可口可乐公司隶属饮品--如Fresca、Mello Yello和Sea
gram"s--也将在未来好多个月内“改用全透明瓶子”。

雪碧宣布永久放弃标志性绿瓶是怎么回事,关于雪碧宣布永久放弃标志性绿瓶子的新消息。


2021年2月,该公司推出了一种新的13.2蛊司饮料瓶,它是第一个由100%回收塑料制成的瓶子。
根据2018年宣布的 “天底下无废”(World Without Waste)提倡,可口可乐公司的目标是到2030年则在瓶子和陶罐中最少应用50%的回收原材料。
为环保,雪碧选择透明!9月起放弃绿色瓶子
在今年的9月,雪碧将舍弃其标志性的翠绿色瓶子,继而应用比较容易回收的全透明塑料外包装。该饮品的生产商可口可乐公司公布,将于近60年以来初次改成全透明塑料雪碧瓶。

雪碧宣布永久放弃标志性绿瓶是怎么回事,关于雪碧宣布永久放弃标志性绿瓶子的新消息。


雪碧每一个瓶子现阶段全是100%可回收的,但通过机械设备回收——这也是最普遍的回收方式——将一个绿色的瓶子回收成一个透明色瓶子更加困难。
不仅是塑料瓶在改变——夹层玻璃雪碧瓶将会越来越透明化。可是玻璃瓶子的改变需到来年才会发生。瓶装雪碧也即将迎来一个新的外型与新的品牌图标
——但翠绿色仍是雪碧品牌的一部分。
自1961年雪碧初次发布至今,58年以来雪碧瓶一直是绿色的。这一家饮品生产商确认,它不会将新瓶装饮料的成本转嫁商场,因而消费者的价钱应当保持一致,并且瓶子和陶罐的尺寸将会保持一致。
但是,拆换雪碧瓶子并不是可口可乐公司减少塑料垃圾的唯一措施。该公司还公布,到今年底,可口可乐公司旗下的功能性饮料酷乐仕(GLACEAU)全部的智能水瓶座也将100%由回收塑料做成。可口可乐表明,这一变化将减少3100吨新塑料商品流通。
该公司填补称,到2020年初,全部别的塑料瓶使用的可回收塑料的数量将翻一番。雪碧还将在来年将瓶子中回收塑料的比例提升至50%。这种措施将保障从2020年起,该行业将不再使用逾2.3万吨级新的塑料。
可口可乐公司美国分公司总经理乔恩·伍兹表明:“应用更多能回收塑料就是我们可持续性外包装发展战略
的一个关键要素,因为他减少了我们外包装中使用的初始材料的总数。这一切都不容易,我来为精英团队所做的工作感到骄傲,这一措施将保证我们在2020年将所有塑料包装瓶里的PET塑料最少回收50%。”
近些年,名牌公司陆续“下手限塑”。上年十月,嘉士伯发布方案选用新技术应用替代传统式多瓶装商品所使用的塑料卡扣。嘉士伯表明这也是全世界最先运用的一个自主创新。这一家公司总部荷兰的公司将推出一种名叫“SNAP PACK”的新技术,用类似“泡泡糖”的胶原纤维原材料把罐装啤酒粘连在一起。该公司表明运用新包装设计后,她们在全球范围内每一年能够减少塑料的消耗超出1200吨,等同于减少应用6000万只塑料袋。相比传统得多瓶装塑料卡扣,新包装相当于减少了达到76%的塑料应用。
减少塑料应用层面,星巴克咖啡还在使力。一样在去年,这一家大中型咖啡连锁企业承诺,将于全世界2.8万家和店面中消除塑料吸管。该公司表明,到2020年,全部冰咖啡、意式浓缩咖啡和饮品也将加上重新设计、有利于饮用的外盖。也就是说,消费者将不再需要应用塑料吸管。现阶段,这类重新设计完的水杯已经在加拿大和美国的8000好几家店面广泛使用。
Sprite is ditching its ico
nic green bottles for the sake of environment protection
Sprite is ditching its iconic green bottles this September in a bid to use plastic that’s easier to recycle.
The drink’s manufacturer,Coca-Cola,has announced that it will be switch
ing to clear plastic Sprite bottles for the first time in nearly 60 years.
All of Sprite’s bottles are currently 100 percent recyclable but it’s more difficult to recycle a green bottle into a clear bottle through mechanical recycling–which is the most widespread recycling method. And it’s not just the plastic bottles that are changing-glass Sprite bottles will also now also be clear.
But the changes to the glass bottles won’t happen until next year.The cans will also have a new look in line with the new brand identity–but green is very much still part of the Sprite brand.Sprite bottles have been green for 58 years, since the drink first launched in 1961.The drinks manufacturer conirmed that it is not passing the cost of the new bottles onto supermarkets,so prices for shoppers should remain the same.
Bottle and can-sizes will also remain the same.Changing Sprite bottles isn’t the only Coca-Cola initiative to reduce plastic waste though.The company also announced that all GLACéAU Smartwater bottles will be made from 100 percent recycled plastic by the end of the year.Coca-Cola says the changes will remove 3,100 tonnes of new plastic from circulation.
It adds that it is on track to double the amount of recycled plastic used in all other plastic bottles by early 2020.Sprite will also increase the amount of recycled plastic its bottles contain to 50 percent next year.Collectively these initiatives will make sure that more than 23,000 tonnes of new plastic will no longer be used by the business from 2020.
Jon Woods,General Manager of Coca-Cola Great Britain,says:“Using more recycled plastic is a critical element of our sustainable packaging strategy,as it reduces the amount of virgin material used in our packs. None of this is easy and I am proud of the teams’work to ensure we are on track to move to at least 50% recycled PET plastic on all of our bottles in 2020.”
In what Carlsberg describes as a world first,the Danish company will introduce a new“Snap Pack”where cans are bonded together with glue.It claims the new packaging will reduce plastic waste globally by more than 1,200 tons a year-the equivalent of 60 million plastic bags. This represents up to 76% reduction of the amount of plastic used in traditional multi-packs.
Plastic rings,which have been used on multipacks of canned drinks for decad
es,pose a risk to wildlife and have been heavily linked to increased ocean pollution.There have been growing calls to eliminate single-use plastics across the business world,with ocean plastic waste predicted to triple by 2050.
Not only Carlsberg,Starbucks has promised to do more in environmental protection.The giant coffee chain has promised to eliminate straws from all of its 28,000 stores worldwide. By 2020,it says that all iced coffee,espresso,and tea beverages will come with strawless lids,remodelled for easy sipping. This special lid is already available at more than 8,000 stores in Canada and the U.S. For thick blended beverages like the Frappuccino,paper or compost
able straws will be distributed to any patrons who need them.
南都记者 张沛 综合性梳理自
prolific London the Sun CNN money Treehugger

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